We assist leading law firms with crafting high-impact RFP responses that meet complex procurement requirements.
Pursuits Strategies brings deep experience in Business Development strategy for corporate law firms across key sectors, including:
• Public and Private M&A
• Litigation
• Commercial Real Estate
• Indigenous Relations
• Non-profit and Government Relations
• Public Sector (Municipal, Provincial, Federal)
• Energy and Natural Resources
• Privacy and Cybersecurity
• Labour and Employment
• Agribusiness
• Aviation and Manufacturing
• Infrastructure and Public-Private Partnership (P3)
Explore our case studies to discover how our clients have won critical mandates in a highly competitive market.
1
RFP Response Costs Reduced by 43% with AI
Background
A major law firm partnered with Pursuits Strategies to elevate its proposals function, focusing on Tier 1 strategic pursuits and major RFPs. Pursuits Strategies designed an AI-enabled proposal process to enhance efficiency and ensure full RFP compliance.
Solution
Leveraged AI for research, content summarization, and quality review while maintaining full confidentiality and compliance.
Result
Achieved a 43% reduction in costs associated with major RFP responses and strategic pursuits.
2
Winning Mastercard RFP for Legal Services
Background
Mastercard’s legal department was working with 250 law firms across North America. The company’s procurement team led the RFP process to streamline the management of external legal providers. The objective was to reduce the number of external providers to a maximum of 50 firms to cover all jurisdictions across the United States and Canada. Deepening the relationships with fewer firms would create efficiencies and economies of scale.
The RFP had three stages:
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Capabilities and Pricing Analysis
Mastercard invited firms to submit their credentials, including specific expertise in technology and payment industry, financial regulations, anti-money laundering, sanctions and other relevant practice areas.
2. Expertise, Team and Fees
The company requested team members, profiles, representative work and pricing schedules. Alternative Fee Arrangements (AFAs) were of particular interest to the company.
3. Oral Presentations
The firm invited 50 firms to meet representatives of their legal team and procurement at the company’s headquarters in Purchase, NY.
Winning Strategy
Positioning the firm as Mastercard’s strategic business partner, providing legal and strategic advice beyond the RFP’s practice areas.
Winning Tactic A: Mastercard will be a Priority Client with the following benefits:
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Mastercard mandates take priority before any other work.
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24/7 access to Team Leader and Deputy team Leader.
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Mastercard secure firm portal for visibility and transparency.
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Monthly reporting of matters status and invoicing.
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Budget management.
Winning Tactic B: Mastercard will benefit from access to firm’s CEO and senior leadership.
Winning Tactic C: Partnership will include continuing education, secondments and access to firm’s alumni network.
Result
Won the Mastercard RFP for all practice area, including for jurisdictions where the firm wasn’t physically present. Value: above $5M.
3
Winning Canadian Parliament’s Legal Translation
Background
The Parliament of Canada required high-quality legal translation of legislative, regulatory, scientific and technical documents. The Procurement team invited 52 translation firms to respond to its RFP.
Winning Strategy
Focus on the unparalleled high-quality legal translation, leveraging AI, together with experienced project management.
Winning differentiator
Ability to deliver legal translation in 48 hours, powered by AI and reviewed by legal translators.
Result
Won the RFP. Value: $500,000.
